Are you ready for Generation Z?
Generation Z in the Workplace
91% of new employees belong to Generation Z. This generation brings fresh innovation and creativity - but also their own set of changes. Their different way of thinking can sometimes clash with traditional working hours, processes, and priorities.
What drives these young professionals? And how do you ensure they feel connected - and choose to stay with your organisation?
Understanding is the first step
To truly understand the new generation, it’s important to grasp the key traits and motivations of Gen Z. They place high value on stability, personal development, and diversity. Their lives are largely shaped by being online - driven by technology and a strong sense of social responsibility.
💡 The idea that this generation consists of job hoppers is a misconception. They’re happy to stay loyal to a company - as long as inspiring leadership and clear promises are delivered!

Engaging Gen Z with Your Organisation
61% of highly educated graduates leave their first employer within two years. For Gen Z, that’s no surprise: if they’re not inspired, challenged, or treated well, walking away isn’t a difficult decision.
So how do you keep them on board? By truly understanding their needs and desires.
Generation Z looks far beyond salary - they want an inclusive and diverse workplace, and an organisation that makes an impact. If social responsibility or inclusivity aren’t genuinely embedded in your culture, you can try to tempt them with a higher salary - but that won’t be enough in the long run.
A Deep Dive into Gen Z
Generation Z is entering the workforce in growing numbers - it’s time to get to know them better. How do you attract them, and more importantly, how do you keep them?
In our whitepaper, we take a deep dive into the world of Gen Z and share insights and practical tips for the workplace. Discover:
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Engaging Gen Z with your organisation
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What young talent values in the workplace
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How to effectively support and guide Gen Z

Over 18 years of experience in engaging young talent
For 18 years, we’ve been guiding young talent - and we know exactly what drives them and what they need. By speaking with both young professionals and their managers on a daily basis, we see where generations sometimes struggle to understand one another. With these insights, we help bridge the gap and create genuine connection.
That same understanding allows us to find the right talent for your team and ensure a sustainable match. ABN AMRO, ING, Athora and APG already trust our approach.
Read more about Gen Z
Young talent calls for a fresh perspective
At Solid Professionals, we understand what drives Generation Z. We guide them as they take their first steps in their careers - and help organisations unlock their full potential. Together, we build future-proof teams.
Want to know more?
Curious how to engage Gen Z with your organisation? Sabine will be happy to tell you all about it.